Out of the garden: toys, TV, and children's culture in the age of marketing
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London u.a.
Verso
1993
|
| Ausgabe: | 1. publ. in the UK and USA |
| Schlagwörter: | |
| Abstract: | This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young. |
| Umfang: | X, 406 S. Ill. |
| ISBN: | 086091397X |
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| 520 | 3 | |a This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young. | |
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| 650 | 7 | |a Jeugd |2 gtt | |
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| 650 | 4 | |a Jouets - Commercialisation | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Médias et enfants | |
| 650 | 4 | |a Publicité télévisée et enfants | |
| 650 | 7 | |a Speelgoed |2 gtt | |
| 650 | 7 | |a Subcultuur |2 gtt | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Advertising |x Toys | |
| 650 | 4 | |a Child consumers | |
| 650 | 4 | |a Mass media and children | |
| 650 | 4 | |a Television advertising and children | |
| 650 | 4 | |a Toys |x Social aspects | |
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Datensatz im Suchindex
| _version_ | 1818951190905356288 |
|---|---|
| any_adam_object | |
| author | Kline, Stephen |
| author_facet | Kline, Stephen |
| author_role | aut |
| author_sort | Kline, Stephen |
| author_variant | s k sk |
| building | Verbundindex |
| bvnumber | BV009017309 |
| callnumber-first | H - Social Science |
| callnumber-label | HQ784 |
| callnumber-raw | HQ784.T4 |
| callnumber-search | HQ784.T4 |
| callnumber-sort | HQ 3784 T4 |
| callnumber-subject | HQ - Family, Marriage, Women |
| ctrlnum | (OCoLC)28844425 (DE-599)BVBBV009017309 |
| dewey-full | 302.23/083 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/083 |
| dewey-search | 302.23/083 |
| dewey-sort | 3302.23 283 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | 1. publ. in the UK and USA |
| format | Book |
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| geographic_facet | USA |
| id | DE-604.BV009017309 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:30:33Z |
| institution | BVB |
| isbn | 086091397X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005962548 |
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| physical | X, 406 S. Ill. |
| publishDate | 1993 |
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| spelling | Kline, Stephen Verfasser aut Out of the garden toys, TV, and children's culture in the age of marketing Stephen Kline 1. publ. in the UK and USA London u.a. Verso 1993 X, 406 S. Ill. txt rdacontent n rdamedia nc rdacarrier This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young. Enfants (Consommateurs) Jeugd gtt Jouets - Aspect social Jouets - Commercialisation Marketing gtt Médias et enfants Publicité télévisée et enfants Speelgoed gtt Subcultuur gtt Gesellschaft Advertising Toys Child consumers Mass media and children Television advertising and children Toys Social aspects Kultur (DE-588)4125698-0 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf Spielzeug (DE-588)4056248-7 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Kind (DE-588)4030550-8 s Fernsehen (DE-588)4016825-6 s Kultur (DE-588)4125698-0 s DE-604 Spielzeug (DE-588)4056248-7 s Vermarktung (DE-588)4121857-7 s DE-188 Werbesendung (DE-588)4189638-5 s |
| spellingShingle | Kline, Stephen Out of the garden toys, TV, and children's culture in the age of marketing Enfants (Consommateurs) Jeugd gtt Jouets - Aspect social Jouets - Commercialisation Marketing gtt Médias et enfants Publicité télévisée et enfants Speelgoed gtt Subcultuur gtt Gesellschaft Advertising Toys Child consumers Mass media and children Television advertising and children Toys Social aspects Kultur (DE-588)4125698-0 gnd Vermarktung (DE-588)4121857-7 gnd Kind (DE-588)4030550-8 gnd Spielzeug (DE-588)4056248-7 gnd Fernsehen (DE-588)4016825-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4125698-0 (DE-588)4121857-7 (DE-588)4030550-8 (DE-588)4056248-7 (DE-588)4016825-6 (DE-588)4189638-5 (DE-588)4078704-7 |
| title | Out of the garden toys, TV, and children's culture in the age of marketing |
| title_auth | Out of the garden toys, TV, and children's culture in the age of marketing |
| title_exact_search | Out of the garden toys, TV, and children's culture in the age of marketing |
| title_full | Out of the garden toys, TV, and children's culture in the age of marketing Stephen Kline |
| title_fullStr | Out of the garden toys, TV, and children's culture in the age of marketing Stephen Kline |
| title_full_unstemmed | Out of the garden toys, TV, and children's culture in the age of marketing Stephen Kline |
| title_short | Out of the garden |
| title_sort | out of the garden toys tv and children s culture in the age of marketing |
| title_sub | toys, TV, and children's culture in the age of marketing |
| topic | Enfants (Consommateurs) Jeugd gtt Jouets - Aspect social Jouets - Commercialisation Marketing gtt Médias et enfants Publicité télévisée et enfants Speelgoed gtt Subcultuur gtt Gesellschaft Advertising Toys Child consumers Mass media and children Television advertising and children Toys Social aspects Kultur (DE-588)4125698-0 gnd Vermarktung (DE-588)4121857-7 gnd Kind (DE-588)4030550-8 gnd Spielzeug (DE-588)4056248-7 gnd Fernsehen (DE-588)4016825-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Enfants (Consommateurs) Jeugd Jouets - Aspect social Jouets - Commercialisation Marketing Médias et enfants Publicité télévisée et enfants Speelgoed Subcultuur Gesellschaft Advertising Toys Child consumers Mass media and children Television advertising and children Toys Social aspects Kultur Vermarktung Kind Spielzeug Fernsehen Werbesendung USA |
| work_keys_str_mv | AT klinestephen outofthegardentoystvandchildrenscultureintheageofmarketing |