The basic principles of marketing warfare:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester u.a.
Wiley
1988
|
| Edition: | Reprint |
| Subjects: | |
| Physical Description: | XI, 164 S. Ill., graph. Darst., Kt. |
| ISBN: | 0471915459 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Durö, Robert Sandström, Björn |
| author_facet | Durö, Robert Sandström, Björn |
| author_role | aut aut |
| author_sort | Durö, Robert |
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| building | Verbundindex |
| bvnumber | BV008806919 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)613457180 (DE-599)BVBBV008806919 |
| discipline | Wirtschaftswissenschaften |
| edition | Reprint |
| format | Book |
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| id | DE-604.BV008806919 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:27:21Z |
| institution | BVB |
| isbn | 0471915459 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005826602 |
| oclc_num | 613457180 |
| open_access_boolean | |
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| physical | XI, 164 S. Ill., graph. Darst., Kt. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Wiley |
| record_format | marc |
| spelling | Durö, Robert Verfasser aut The basic principles of marketing warfare by Robert Durö and Björn Sandström Reprint Chichester u.a. Wiley 1988 XI, 164 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-604 Sandström, Björn Verfasser aut |
| spellingShingle | Durö, Robert Sandström, Björn The basic principles of marketing warfare Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | The basic principles of marketing warfare |
| title_auth | The basic principles of marketing warfare |
| title_exact_search | The basic principles of marketing warfare |
| title_full | The basic principles of marketing warfare by Robert Durö and Björn Sandström |
| title_fullStr | The basic principles of marketing warfare by Robert Durö and Björn Sandström |
| title_full_unstemmed | The basic principles of marketing warfare by Robert Durö and Björn Sandström |
| title_short | The basic principles of marketing warfare |
| title_sort | the basic principles of marketing warfare |
| topic | Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingstrategie |
| work_keys_str_mv | AT durorobert thebasicprinciplesofmarketingwarfare AT sandstrombjorn thebasicprinciplesofmarketingwarfare |