Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
1993
|
| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | 411 S. graph. Darst. |
| ISBN: | 0749407476 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Bennett, Roger |
| author_facet | Bennett, Roger |
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| dewey-search | 659.1/094 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| geographic_facet | Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten |
| id | DE-604.BV008018203 |
| illustrated | Illustrated |
| indexdate | 2025-03-20T19:10:14Z |
| institution | BVB |
| isbn | 0749407476 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005275317 |
| oclc_num | 832316513 |
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| owner | DE-19 DE-BY-UBM DE-11 DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-11 DE-188 |
| physical | 411 S. graph. Darst. |
| psigel | HUB-retro |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Bennett, Roger Verfasser aut The handbook of European advertising media planning, marketing analysis and country-by-country profiles Roger Bennett 1. publ. London Kogan Page 1993 411 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Europäische Freihandelsassoziation (DE-588)1003140-6 gnd rswk-swf Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Advertenties gtt Mediaplanning gtt Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 gnd rswk-swf Europäische Gemeinschaften (DE-588)35439-9 b Werbung (DE-588)4065541-6 s Internationaler Vergleich (DE-588)4120509-1 s DE-604 Europäische Freihandelsassoziation (DE-588)1003140-6 b Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 g 1\p DE-604 Mediaplanung (DE-588)4038221-7 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bennett, Roger The handbook of European advertising media planning, marketing analysis and country-by-country profiles Europäische Freihandelsassoziation (DE-588)1003140-6 gnd Europäische Gemeinschaften (DE-588)35439-9 gnd Advertenties gtt Mediaplanning gtt Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Internationaler Vergleich (DE-588)4120509-1 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)1003140-6 (DE-588)35439-9 (DE-588)4120509-1 (DE-588)4038221-7 (DE-588)4065541-6 (DE-588)4058392-2 |
| title | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_auth | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_exact_search | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_full | The handbook of European advertising media planning, marketing analysis and country-by-country profiles Roger Bennett |
| title_fullStr | The handbook of European advertising media planning, marketing analysis and country-by-country profiles Roger Bennett |
| title_full_unstemmed | The handbook of European advertising media planning, marketing analysis and country-by-country profiles Roger Bennett |
| title_short | The handbook of European advertising |
| title_sort | the handbook of european advertising media planning marketing analysis and country by country profiles |
| title_sub | media planning, marketing analysis and country-by-country profiles |
| topic | Europäische Freihandelsassoziation (DE-588)1003140-6 gnd Europäische Gemeinschaften (DE-588)35439-9 gnd Advertenties gtt Mediaplanning gtt Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Internationaler Vergleich (DE-588)4120509-1 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Europäische Freihandelsassoziation Europäische Gemeinschaften Advertenties Mediaplanning Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Internationaler Vergleich Mediaplanung Werbung Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten |
| work_keys_str_mv | AT bennettroger thehandbookofeuropeanadvertisingmediaplanningmarketinganalysisandcountrybycountryprofiles |