Pre-test market evaluation of new packaged goods: A model and measurement methodology
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Microform Buch |
| Sprache: | Nichtbestimmte Sprache |
| Veröffentlicht: |
Brussels
1975
|
| Schriftenreihe: | Economics working papers. 1976.
297. |
| Beschreibung: | European Inst. for Advanced Studies in Management. 76-1. - Mikrofilm 35 mm |
| Umfang: | 58 S. |
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| 100 | 1 | |a Silk, Alvin J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Pre-test market evaluation of new packaged goods |b A model and measurement methodology |c Alvin J. Silk ; Glen L. Urban* |
| 264 | 1 | |a Brussels |c 1975 | |
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| 490 | 1 | |a Economics working papers. 1976. |v 297. | |
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| 700 | 1 | |a Urban, Glen L. |e Verfasser |4 aut | |
| 830 | 0 | |a Economics working papers. 1976. |v 297. |w (DE-604)BV006658792 |9 297 | |
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Datensatz im Suchindex
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| author | Silk, Alvin J. Urban, Glen L. |
| author_facet | Silk, Alvin J. Urban, Glen L. |
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| author_sort | Silk, Alvin J. |
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| id | DE-604.BV007449201 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T09:04:48Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004832186 |
| oclc_num | 633763298 |
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| owner_facet | DE-355 DE-BY-UBR |
| physical | 58 S. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| record_format | marc |
| series | Economics working papers. 1976. |
| series2 | Economics working papers. 1976. |
| spelling | Silk, Alvin J. Verfasser aut Pre-test market evaluation of new packaged goods A model and measurement methodology Alvin J. Silk ; Glen L. Urban* Brussels 1975 58 S. h rdamedia Economics working papers. 1976. 297. European Inst. for Advanced Studies in Management. 76-1. - Mikrofilm 35 mm Urban, Glen L. Verfasser aut Economics working papers. 1976. 297. (DE-604)BV006658792 297 |
| spellingShingle | Silk, Alvin J. Urban, Glen L. Pre-test market evaluation of new packaged goods A model and measurement methodology Economics working papers. 1976. |
| title | Pre-test market evaluation of new packaged goods A model and measurement methodology |
| title_auth | Pre-test market evaluation of new packaged goods A model and measurement methodology |
| title_exact_search | Pre-test market evaluation of new packaged goods A model and measurement methodology |
| title_full | Pre-test market evaluation of new packaged goods A model and measurement methodology Alvin J. Silk ; Glen L. Urban* |
| title_fullStr | Pre-test market evaluation of new packaged goods A model and measurement methodology Alvin J. Silk ; Glen L. Urban* |
| title_full_unstemmed | Pre-test market evaluation of new packaged goods A model and measurement methodology Alvin J. Silk ; Glen L. Urban* |
| title_short | Pre-test market evaluation of new packaged goods |
| title_sort | pre test market evaluation of new packaged goods a model and measurement methodology |
| title_sub | A model and measurement methodology |
| volume_link | (DE-604)BV006658792 |
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