Media planning:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Business Books
1971
|
| Schlagwörter: | |
| Umfang: | XI, 210 S. Ill. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV007220648 | ||
| 003 | DE-604 | ||
| 005 | 20150829 | ||
| 007 | t| | ||
| 008 | 930421s1971 xx a||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)474990 | ||
| 035 | |a (DE-599)BVBBV007220648 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5827 | |
| 082 | 0 | |a 659.13 | |
| 084 | |a QP 633 |0 (DE-625)141919: |2 rvk | ||
| 100 | 1 | |a Adams, James R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Media planning |c James R. Adams. Auftraggeber: Institute of Practitioners in Advertising <London> |
| 264 | 1 | |a London |b Business Books |c 1971 | |
| 300 | |a XI, 210 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising media planning | |
| 710 | 2 | |a Institute of Practitioners in Advertising (London) |e Sonstige |0 (DE-588)5047565-4 |4 oth | |
| 940 | 1 | |q TUB-nveb | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-004626105 | |
Datensatz im Suchindex
| _version_ | 1818949286970261504 |
|---|---|
| any_adam_object | |
| author | Adams, James R. |
| author_facet | Adams, James R. |
| author_role | aut |
| author_sort | Adams, James R. |
| author_variant | j r a jr jra |
| building | Verbundindex |
| bvnumber | BV007220648 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)474990 (DE-599)BVBBV007220648 |
| dewey-full | 659.13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13 |
| dewey-search | 659.13 |
| dewey-sort | 3659.13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01001nam a2200325 c 4500</leader><controlfield tag="001">BV007220648</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150829 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">930421s1971 xx a||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)474990</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007220648</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5827</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.13</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 633</subfield><subfield code="0">(DE-625)141919:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Adams, James R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Media planning</subfield><subfield code="c">James R. Adams. Auftraggeber: Institute of Practitioners in Advertising <London></subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Business Books</subfield><subfield code="c">1971</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 210 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Institute of Practitioners in Advertising (London)</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)5047565-4</subfield><subfield code="4">oth</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nveb</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004626105</subfield></datafield></record></collection> |
| id | DE-604.BV007220648 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:00:17Z |
| institution | BVB |
| institution_GND | (DE-588)5047565-4 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004626105 |
| oclc_num | 474990 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-83 DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-83 DE-188 |
| physical | XI, 210 S. Ill. |
| psigel | TUB-nveb |
| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Business Books |
| record_format | marc |
| spelling | Adams, James R. Verfasser aut Media planning James R. Adams. Auftraggeber: Institute of Practitioners in Advertising <London> London Business Books 1971 XI, 210 S. Ill. txt rdacontent n rdamedia nc rdacarrier Reclame gtt Advertising media planning Institute of Practitioners in Advertising (London) Sonstige (DE-588)5047565-4 oth |
| spellingShingle | Adams, James R. Media planning Reclame gtt Advertising media planning |
| title | Media planning |
| title_auth | Media planning |
| title_exact_search | Media planning |
| title_full | Media planning James R. Adams. Auftraggeber: Institute of Practitioners in Advertising <London> |
| title_fullStr | Media planning James R. Adams. Auftraggeber: Institute of Practitioners in Advertising <London> |
| title_full_unstemmed | Media planning James R. Adams. Auftraggeber: Institute of Practitioners in Advertising <London> |
| title_short | Media planning |
| title_sort | media planning |
| topic | Reclame gtt Advertising media planning |
| topic_facet | Reclame Advertising media planning |
| work_keys_str_mv | AT adamsjamesr mediaplanning AT instituteofpractitionersinadvertisinglondon mediaplanning |