Verfügbarkeit: Strategic marketing | Technische Universität München

Strategic marketing:

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Bibliographische Detailangaben
Beteilige Person:	Cravens, David W. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Homewood, Ill. u. a. Irwin 1991
Ausgabe:	3. ed.
Schriftenreihe:	The Irwin series in marketing
Schlagwörter:	Marketing Marketing > Decision making Marketing > Management Strategisches Management Fallstudiensammlung
Umfang:	XXVII, 833 S. Ill., graph. Darst.
ISBN:	0256087938

Internformat

MARC


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Datensatz im Suchindex

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dewey-search	658.8/02 658.8/02 20
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
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genre_facet	Fallstudiensammlung
id	DE-604.BV006085460
illustrated	Illustrated
indexdate	2024-12-20T08:43:10Z
institution	BVB
isbn	0256087938
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003842291
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physical	XXVII, 833 S. Ill., graph. Darst.
publishDate	1991
publishDateSearch	1991
publishDateSort	1991
publisher	Irwin
record_format	marc
series2	The Irwin series in marketing
spelling	Cravens, David W. Verfasser (DE-588)137931549 aut Strategic marketing David W. Cravens 3. ed. Homewood, Ill. u. a. Irwin 1991 XXVII, 833 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing gtt Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Cravens, David W. Strategic marketing Marketing gtt Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3
title	Strategic marketing
title_auth	Strategic marketing
title_exact_search	Strategic marketing
title_full	Strategic marketing David W. Cravens
title_fullStr	Strategic marketing David W. Cravens
title_full_unstemmed	Strategic marketing David W. Cravens
title_short	Strategic marketing
title_sort	strategic marketing
topic	Marketing gtt Marketing -- Decision making Marketing -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Marketing -- Decision making Marketing -- Management Strategisches Management Fallstudiensammlung
work_keys_str_mv	AT cravensdavidw strategicmarketing

Verfügbarkeit

MARC

Datensatz im Suchindex

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