Consumer research for management decisions: With the collab. of Irene A. Gilbert
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Bibliographic Details
Main Author: Prince, Melvin (Author)
Format: Book
Language:Undetermined
Published: New York, N.Y. Wiley 1982
Series:Ronald series on marketing management.
A Ronald Press publ.
Subjects:
Physical Description:XIII, 210 S.: graph.Darst., Tab.
ISBN:0471097152