Prince, M. (1982). Consumer research for management decisions: With the collab. of Irene A. Gilbert. Wiley.
Chicago Style (17th ed.) CitationPrince, Melvin. Consumer Research for Management Decisions: With the Collab. of Irene A. Gilbert. New York, N.Y: Wiley, 1982.
MLA (9th ed.) CitationPrince, Melvin. Consumer Research for Management Decisions: With the Collab. of Irene A. Gilbert. Wiley, 1982.
Warning: These citations may not always be 100% accurate.