Advertising:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
McGraw-Hill
1982
|
| Ausgabe: | 5.ed. |
| Schlagwörter: | |
| Umfang: | IX, 545 S.: zahlr.Ill., graph.Darst. |
| ISBN: | 007072069X |
Internformat
MARC
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| 035 | |a (OCoLC)7577651 | ||
| 035 | |a (DE-599)BVBBV005665128 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 659.1 |2 19 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Wright, John S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |c John S. Wright ; Willis L. Winter ; Sherilyn K. Zeigler* |
| 250 | |a 5.ed. | ||
| 264 | 1 | |a New York |b McGraw-Hill |c 1982 | |
| 300 | |a IX, 545 S.: zahlr.Ill., graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Winter, Willis L. |e Verfasser |4 aut | |
| 700 | 1 | |a Zeigler, Sherilyn K. |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-003539248 | |
Datensatz im Suchindex
| _version_ | 1818947792214687744 |
|---|---|
| any_adam_object | |
| author | Wright, John S. Winter, Willis L. Zeigler, Sherilyn K. |
| author_facet | Wright, John S. Winter, Willis L. Zeigler, Sherilyn K. |
| author_role | aut aut aut |
| author_sort | Wright, John S. |
| author_variant | j s w js jsw w l w wl wlw s k z sk skz |
| building | Verbundindex |
| bvnumber | BV005665128 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)7577651 (DE-599)BVBBV005665128 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5.ed. |
| format | Book |
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| id | DE-604.BV005665128 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T08:36:32Z |
| institution | BVB |
| isbn | 007072069X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003539248 |
| oclc_num | 7577651 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | IX, 545 S.: zahlr.Ill., graph.Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Wright, John S. Verfasser aut Advertising John S. Wright ; Willis L. Winter ; Sherilyn K. Zeigler* 5.ed. New York McGraw-Hill 1982 IX, 545 S.: zahlr.Ill., graph.Darst. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Winter, Willis L. Verfasser aut Zeigler, Sherilyn K. Verfasser aut |
| spellingShingle | Wright, John S. Winter, Willis L. Zeigler, Sherilyn K. Advertising Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising |
| title_auth | Advertising |
| title_exact_search | Advertising |
| title_full | Advertising John S. Wright ; Willis L. Winter ; Sherilyn K. Zeigler* |
| title_fullStr | Advertising John S. Wright ; Willis L. Winter ; Sherilyn K. Zeigler* |
| title_full_unstemmed | Advertising John S. Wright ; Willis L. Winter ; Sherilyn K. Zeigler* |
| title_short | Advertising |
| title_sort | advertising |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Werbung |
| work_keys_str_mv | AT wrightjohns advertising AT winterwillisl advertising AT zeiglersherilynk advertising |