Management à la Macintosh:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
Frankfurt [u.a.]
Campus-Verl.
1991
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002648969&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | 212 S. Ill., graph. Darst. |
| ISBN: | 3593344688 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819310566751076352 |
|---|---|
| adam_text | Inhalt
Eine kurze Geschichte des Macintosh 7
En Guise d un Vorwort 9
Einleitung H
Teilt
Geschichte
1. Erste Wunden 17
2. Macintosh Tage 31
Teil 2
Die richtigen Dinge tun
3. Das richtige Umfeld 45
4. Großartige Produkte 65
5. Kundenbetreuung 78
6. Marketing 88
6 Inhalt
Teil 3
Die Dinge richtig tun
7. Anwendergruppen 101
8. Die Verkündigung des Evangeliums 110
9. Auf den Markt, auf den Markt! 122
10. Das gedruckte Wort 135
11. Der Umgang mit dem Mutterschiff 148
12. Die gute Demo 162
13. Präsentationsmanagement 173
14. Fachmessen Fachwissen 183
15. Wie Sie Ihre (MS DOS ) Konkurrenten in den Wahnsinn
treiben 193
16. Der Macintosh Ratgeber für Partnersuche und Ehe .... 202
|
| any_adam_object | 1 |
| author | Kawasaki, Guy 1954- |
| author_GND | (DE-588)12116280X |
| author_facet | Kawasaki, Guy 1954- |
| author_role | aut |
| author_sort | Kawasaki, Guy 1954- |
| author_variant | g k gk |
| building | Verbundindex |
| bvnumber | BV004258471 |
| classification_rvk | QH 500 QP 300 QP 390 ST 160 |
| ctrlnum | (OCoLC)74914570 (DE-599)BVBBV004258471 |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004258471 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:15:34Z |
| institution | BVB |
| isbn | 3593344688 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002648969 |
| oclc_num | 74914570 |
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| physical | 212 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Campus-Verl. |
| record_format | marc |
| spellingShingle | Kawasaki, Guy 1954- Management à la Macintosh Apple Computer Inc. (DE-588)1095305-X gnd Marketing (DE-588)4037589-4 gnd Produktmanagement (DE-588)4125960-9 gnd Management (DE-588)4037278-9 gnd Geschichte (DE-588)4020517-4 gnd Macintosh (DE-588)4120688-5 gnd |
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| title | Management à la Macintosh |
| title_alt | The Macintosh way |
| title_auth | Management à la Macintosh |
| title_exact_search | Management à la Macintosh |
| title_full | Management à la Macintosh Guy Kawasaki |
| title_fullStr | Management à la Macintosh Guy Kawasaki |
| title_full_unstemmed | Management à la Macintosh Guy Kawasaki |
| title_short | Management à la Macintosh |
| title_sort | management a la macintosh |
| topic | Apple Computer Inc. (DE-588)1095305-X gnd Marketing (DE-588)4037589-4 gnd Produktmanagement (DE-588)4125960-9 gnd Management (DE-588)4037278-9 gnd Geschichte (DE-588)4020517-4 gnd Macintosh (DE-588)4120688-5 gnd |
| topic_facet | Apple Computer Inc. Marketing Produktmanagement Management Geschichte Macintosh |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002648969&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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