Internationale Unternehmensführung: Innovation, globale Effizienz, differenziertes Marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Frankfurt [u.a.]
Campus-Verl.
1990
|
| Subjects: | |
| Physical Description: | 279 S. graph. Darst. |
| ISBN: | 3593343282 |
Staff View
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Record in the Search Index
| DE-BY-TUM_call_number | 0102 WIR 540f 2001 A 6879 |
|---|---|
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| DE-BY-TUM_location | 01 |
| DE-BY-TUM_media_number | 040020110525 |
| _version_ | 1821932604441493504 |
| any_adam_object | |
| author | Bartlett, Christopher A. 1943- Ghoshal, Sumantra 1948-2004 |
| author_GND | (DE-588)128529881 (DE-588)128529938 |
| author_facet | Bartlett, Christopher A. 1943- Ghoshal, Sumantra 1948-2004 |
| author_role | aut aut |
| author_sort | Bartlett, Christopher A. 1943- |
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| building | Verbundindex |
| bvnumber | BV004047403 |
| classification_rvk | QP 305 |
| classification_tum | WIR 540f |
| ctrlnum | (OCoLC)231056715 (DE-599)BVBBV004047403 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004047403 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:12:48Z |
| institution | BVB |
| isbn | 3593343282 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002531999 |
| oclc_num | 231056715 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-384 DE-Aug4 DE-473 DE-BY-UBG DE-703 DE-739 DE-898 DE-BY-UBR DE-20 DE-945 DE-N2 DE-863 DE-BY-FWS DE-1047 DE-91G DE-BY-TUM DE-706 DE-522 DE-523 DE-526 DE-634 DE-11 DE-2070s DE-188 |
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| physical | 279 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Campus-Verl. |
| record_format | marc |
| spellingShingle | Bartlett, Christopher A. 1943- Ghoshal, Sumantra 1948-2004 Internationale Unternehmensführung Innovation, globale Effizienz, differenziertes Marketing Management (DE-588)4037278-9 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Internationales Management (DE-588)4114040-0 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4075092-9 (DE-588)4114040-0 |
| title | Internationale Unternehmensführung Innovation, globale Effizienz, differenziertes Marketing |
| title_alt | Managing across borders |
| title_auth | Internationale Unternehmensführung Innovation, globale Effizienz, differenziertes Marketing |
| title_exact_search | Internationale Unternehmensführung Innovation, globale Effizienz, differenziertes Marketing |
| title_full | Internationale Unternehmensführung Innovation, globale Effizienz, differenziertes Marketing Christopher A. Bartlett ; Sumantra Ghoshal |
| title_fullStr | Internationale Unternehmensführung Innovation, globale Effizienz, differenziertes Marketing Christopher A. Bartlett ; Sumantra Ghoshal |
| title_full_unstemmed | Internationale Unternehmensführung Innovation, globale Effizienz, differenziertes Marketing Christopher A. Bartlett ; Sumantra Ghoshal |
| title_short | Internationale Unternehmensführung |
| title_sort | internationale unternehmensfuhrung innovation globale effizienz differenziertes marketing |
| title_sub | Innovation, globale Effizienz, differenziertes Marketing |
| topic | Management (DE-588)4037278-9 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Internationales Management (DE-588)4114040-0 gnd |
| topic_facet | Management Multinationales Unternehmen Internationales Management |
| work_keys_str_mv | AT bartlettchristophera managingacrossborders AT ghoshalsumantra managingacrossborders AT bartlettchristophera internationaleunternehmensfuhrunginnovationglobaleeffizienzdifferenziertesmarketing AT ghoshalsumantra internationaleunternehmensfuhrunginnovationglobaleeffizienzdifferenziertesmarketing |
Order paper/chapter scan
Branch Library Mathematics & Informatics
| Call Number: |
0102 WIR 540f 2001 A 6879
Floor plan |
|---|---|
| Copy 1 | Available for loan On Shelf |