Verfügbarkeit: Business marketing management | Technische Universität München

Business marketing management: a strategic view of industrial and organizational markets

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Bibliographische Detailangaben
Vorheriger Titel:	Industrial marketing management
Beteiligte Personen:	Hutt, Michael D. (VerfasserIn), Speh, Thomas W. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Chicago u.a. Dryden Press 1989
Ausgabe:	3. ed.
Schlagwörter:	Industrial marketing > Management Marketingmanagement Business-to-Business-Marketing Marketing Fallstudiensammlung
Umfang:	XXIX, 770 S. Ill., graph. Darst.
ISBN:	0030205638 0030283043

Internformat

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Datensatz im Suchindex

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author	Hutt, Michael D. Speh, Thomas W.
author_facet	Hutt, Michael D. Speh, Thomas W.
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bvnumber	BV003555092
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13.H87 1989
callnumber-search	HF5415.13.H87 1989
callnumber-sort	HF 45415.13 H87 41989
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)17506146 (DE-599)BVBBV003555092
dewey-full	658.8/0419 658.8/04
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/04 19 658.8/04
dewey-search	658.8/04 19 658.8/04
dewey-sort	3658.8 14 219
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
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isbn	0030205638 0030283043
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spelling	Hutt, Michael D. Verfasser aut Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh 3. ed. Chicago u.a. Dryden Press 1989 XXIX, 770 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Industrial marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Marketing (DE-588)4037589-4 s 3\p DE-604 Speh, Thomas W. Verfasser aut Bis 2. Auflage Industrial marketing management 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Hutt, Michael D. Speh, Thomas W. Business marketing management a strategic view of industrial and organizational markets Industrial marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4631075-7 (DE-588)4037589-4 (DE-588)4522595-3
title	Business marketing management a strategic view of industrial and organizational markets
title_auth	Business marketing management a strategic view of industrial and organizational markets
title_exact_search	Business marketing management a strategic view of industrial and organizational markets
title_full	Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh
title_fullStr	Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh
title_full_unstemmed	Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt ; Thomas W. Speh
title_old	Industrial marketing management
title_short	Business marketing management
title_sort	business marketing management a strategic view of industrial and organizational markets
title_sub	a strategic view of industrial and organizational markets
topic	Industrial marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Industrial marketing -- Management Marketingmanagement Business-to-Business-Marketing Marketing Fallstudiensammlung
work_keys_str_mv	AT huttmichaeld businessmarketingmanagementastrategicviewofindustrialandorganizationalmarkets AT spehthomasw businessmarketingmanagementastrategicviewofindustrialandorganizationalmarkets

Verfügbarkeit

MARC

Datensatz im Suchindex

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