Advertising media models: a practical guide
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Lexington, Mass. u.a.
Lexington Books
1986
|
| Schlagwörter: | |
| Umfang: | X, 159 S. graph. Darst. |
| ISBN: | 0669093750 |
Internformat
MARC
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| 008 | 900725s1986 xx d||| |||| 00||| eng d | ||
| 020 | |a 0669093750 |9 0-669-09375-0 | ||
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| 035 | |a (DE-599)BVBBV003481499 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Rust, Roland T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising media models |b a practical guide |c Roland T. Rust |
| 264 | 1 | |a Lexington, Mass. u.a. |b Lexington Books |c 1986 | |
| 300 | |a X, 159 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Campagnes publicitaires |2 ram | |
| 650 | 4 | |a Plans médias - Modèles mathématiques | |
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Advertising media planning |x Mathematical models | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medien |0 (DE-588)4169187-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mathematisches Modell |0 (DE-588)4114528-8 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002205718 | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Rust, Roland T. |
| author_facet | Rust, Roland T. |
| author_role | aut |
| author_sort | Rust, Roland T. |
| author_variant | r t r rt rtr |
| building | Verbundindex |
| bvnumber | BV003481499 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 QP 650 |
| ctrlnum | (OCoLC)13328131 (DE-599)BVBBV003481499 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003481499 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:05:08Z |
| institution | BVB |
| isbn | 0669093750 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002205718 |
| oclc_num | 13328131 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-384 DE-703 DE-355 DE-BY-UBR DE-188 |
| physical | X, 159 S. graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Rust, Roland T. Verfasser aut Advertising media models a practical guide Roland T. Rust Lexington, Mass. u.a. Lexington Books 1986 X, 159 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Campagnes publicitaires ram Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung (DE-588)4065541-6 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s Mathematisches Modell (DE-588)4114528-8 s DE-604 |
| spellingShingle | Rust, Roland T. Advertising media models a practical guide Campagnes publicitaires ram Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung (DE-588)4065541-6 gnd Medien (DE-588)4169187-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4169187-8 (DE-588)4114528-8 |
| title | Advertising media models a practical guide |
| title_auth | Advertising media models a practical guide |
| title_exact_search | Advertising media models a practical guide |
| title_full | Advertising media models a practical guide Roland T. Rust |
| title_fullStr | Advertising media models a practical guide Roland T. Rust |
| title_full_unstemmed | Advertising media models a practical guide Roland T. Rust |
| title_short | Advertising media models |
| title_sort | advertising media models a practical guide |
| title_sub | a practical guide |
| topic | Campagnes publicitaires ram Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung (DE-588)4065541-6 gnd Medien (DE-588)4169187-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Campagnes publicitaires Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung Medien |
| work_keys_str_mv | AT rustrolandt advertisingmediamodelsapracticalguide |