Consumer behavior: basic findings and management implications
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York [u.a.]
Wiley
1979
|
| Schriftenreihe: | The Wiley series in marketing
|
| Schlagwörter: | |
| Umfang: | XIV, 567 S. graph. Darst. |
| ISBN: | 0471981265 |
Internformat
MARC
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| 001 | BV003357553 | ||
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| 008 | 900725s1979 xx d||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)318338481 | ||
| 035 | |a (DE-599)BVBBV003357553 | ||
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| 264 | 1 | |a New York [u.a.] |b Wiley |c 1979 | |
| 300 | |a XIV, 567 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Zaltman, Gerald 1938- Wallendorf, Melanie |
| author_GND | (DE-588)170970337 |
| author_facet | Zaltman, Gerald 1938- Wallendorf, Melanie |
| author_role | aut aut |
| author_sort | Zaltman, Gerald 1938- |
| author_variant | g z gz m w mw |
| building | Verbundindex |
| bvnumber | BV003357553 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)318338481 (DE-599)BVBBV003357553 |
| dewey-full | 658.834 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.834 |
| dewey-search | 658.834 |
| dewey-sort | 3658.834 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003357553 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:03:10Z |
| institution | BVB |
| isbn | 0471981265 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002120408 |
| oclc_num | 318338481 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-N2 DE-706 DE-83 DE-188 |
| owner_facet | DE-384 DE-703 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-N2 DE-706 DE-83 DE-188 |
| physical | XIV, 567 S. graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Wiley |
| record_format | marc |
| series2 | The Wiley series in marketing |
| spelling | Zaltman, Gerald 1938- Verfasser (DE-588)170970337 aut Consumer behavior basic findings and management implications Gerald Zaltman ; Melanie Wallendorf New York [u.a.] Wiley 1979 XIV, 567 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Wiley series in marketing Consumidores Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Wallendorf, Melanie Verfasser aut |
| spellingShingle | Zaltman, Gerald 1938- Wallendorf, Melanie Consumer behavior basic findings and management implications Consumidores Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Consumer behavior basic findings and management implications |
| title_auth | Consumer behavior basic findings and management implications |
| title_exact_search | Consumer behavior basic findings and management implications |
| title_full | Consumer behavior basic findings and management implications Gerald Zaltman ; Melanie Wallendorf |
| title_fullStr | Consumer behavior basic findings and management implications Gerald Zaltman ; Melanie Wallendorf |
| title_full_unstemmed | Consumer behavior basic findings and management implications Gerald Zaltman ; Melanie Wallendorf |
| title_short | Consumer behavior |
| title_sort | consumer behavior basic findings and management implications |
| title_sub | basic findings and management implications |
| topic | Consumidores Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumidores Verbraucherverhalten |
| work_keys_str_mv | AT zaltmangerald consumerbehaviorbasicfindingsandmanagementimplications AT wallendorfmelanie consumerbehaviorbasicfindingsandmanagementimplications |