APA (7th ed.) Citation

Fulmer, R. M. (1976). The new marketing. Macmillan.

Chicago Style (17th ed.) Citation

Fulmer, Robert M. The New Marketing. New York: Macmillan, 1976.

MLA (9th ed.) Citation

Fulmer, Robert M. The New Marketing. Macmillan, 1976.

Warning: These citations may not always be 100% accurate.