Consumer behavior:
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Bibliographic Details
Main Authors: Bennett, Peter D. (Author), Kassarjian, Harold H. (Author)
Format: Book
Language:English
Published: Englewood-Cliffs, N.J. Prentice-Hall 1972
Series:Foundations of marketing series
Subjects:
Physical Description:X, 134 S. graph. Darst.
ISBN:0131693832