Strategische Marketingplanung in Matrixorganisationen: Abstimmungserfordernisse, -probleme u. -mechanismen
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Hochschulschrift/Dissertation Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
1988
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| Schlagwörter: | |
| Umfang: | X, 345 S. graph. Darst. |
Internformat
MARC
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| 502 | |a Aachen, Techn. Univ., Diss., 1988 | ||
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Datensatz im Suchindex
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| author | Borchers, Uwe W. |
| author_facet | Borchers, Uwe W. |
| author_role | aut |
| author_sort | Borchers, Uwe W. |
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| building | Verbundindex |
| bvnumber | BV002466071 |
| classification_tum | WIR 810d |
| ctrlnum | (OCoLC)165509372 (DE-599)BVBBV002466071 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV002466071 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T07:50:57Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001593201 |
| oclc_num | 165509372 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-12 DE-384 DE-703 DE-355 DE-BY-UBR DE-20 DE-739 DE-824 DE-83 DE-11 DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-12 DE-384 DE-703 DE-355 DE-BY-UBR DE-20 DE-739 DE-824 DE-83 DE-11 DE-188 |
| physical | X, 345 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
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| record_format | marc |
| spelling | Borchers, Uwe W. Verfasser aut Strategische Marketingplanung in Matrixorganisationen Abstimmungserfordernisse, -probleme u. -mechanismen Uwe W. Borchers 1988 X, 345 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Aachen, Techn. Univ., Diss., 1988 Matrixorganisation (DE-588)4136164-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marketingstrategie (DE-588)4120697-6 s Matrixorganisation (DE-588)4136164-7 s DE-604 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s |
| spellingShingle | Borchers, Uwe W. Strategische Marketingplanung in Matrixorganisationen Abstimmungserfordernisse, -probleme u. -mechanismen Matrixorganisation (DE-588)4136164-7 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4136164-7 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4113937-9 |
| title | Strategische Marketingplanung in Matrixorganisationen Abstimmungserfordernisse, -probleme u. -mechanismen |
| title_auth | Strategische Marketingplanung in Matrixorganisationen Abstimmungserfordernisse, -probleme u. -mechanismen |
| title_exact_search | Strategische Marketingplanung in Matrixorganisationen Abstimmungserfordernisse, -probleme u. -mechanismen |
| title_full | Strategische Marketingplanung in Matrixorganisationen Abstimmungserfordernisse, -probleme u. -mechanismen Uwe W. Borchers |
| title_fullStr | Strategische Marketingplanung in Matrixorganisationen Abstimmungserfordernisse, -probleme u. -mechanismen Uwe W. Borchers |
| title_full_unstemmed | Strategische Marketingplanung in Matrixorganisationen Abstimmungserfordernisse, -probleme u. -mechanismen Uwe W. Borchers |
| title_short | Strategische Marketingplanung in Matrixorganisationen |
| title_sort | strategische marketingplanung in matrixorganisationen abstimmungserfordernisse probleme u mechanismen |
| title_sub | Abstimmungserfordernisse, -probleme u. -mechanismen |
| topic | Matrixorganisation (DE-588)4136164-7 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Matrixorganisation Strategisches Management Marketingstrategie Marketing Hochschulschrift |
| work_keys_str_mv | AT borchersuwew strategischemarketingplanunginmatrixorganisationenabstimmungserfordernisseproblemeumechanismen |