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Bibliographic Details
Main Authors:	Nieschlag, Robert 1905-1990 (Author), Dichtl, Erwin 1935-1997 (Author), Hörschgen, Hans 1936- (Author)
Format:	Book
Language:	German
Published:	Berlin Duncker & Humblot 1975
Edition:	8., neubearb. Aufl.
Subjects:	Mathematisches Modell Marketing > Management Marketing > Mathematical models Wettbewerb Unternehmensplanung Kommunikation Strategie Unternehmen Wettbewerbsfähigkeit Marketing Einführung Lehrbuch
Physical Description:	XV, 581 S. graph. Darst.
ISBN:	3428035364

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indexdate	2024-12-20T07:46:02Z
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publisher	Duncker & Humblot
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spellingShingle	Nieschlag, Robert 1905-1990 Dichtl, Erwin 1935-1997 Hörschgen, Hans 1936- Marketing Mathematisches Modell Marketing Management Marketing Mathematical models Wettbewerb (DE-588)4065835-1 gnd Unternehmensplanung (DE-588)4078609-2 gnd Kommunikation (DE-588)4031883-7 gnd Strategie (DE-588)4057952-9 gnd Unternehmen (DE-588)4061963-1 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4065835-1 (DE-588)4078609-2 (DE-588)4031883-7 (DE-588)4057952-9 (DE-588)4061963-1 (DE-588)4065837-5 (DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
title_fullStr	Marketing Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
title_full_unstemmed	Marketing Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
title_short	Marketing
title_sort	marketing
topic	Mathematisches Modell Marketing Management Marketing Mathematical models Wettbewerb (DE-588)4065835-1 gnd Unternehmensplanung (DE-588)4078609-2 gnd Kommunikation (DE-588)4031883-7 gnd Strategie (DE-588)4057952-9 gnd Unternehmen (DE-588)4061963-1 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Mathematisches Modell Marketing Management Marketing Mathematical models Wettbewerb Unternehmensplanung Kommunikation Strategie Unternehmen Wettbewerbsfähigkeit Marketing Einführung Lehrbuch
work_keys_str_mv	AT nieschlagrobert marketing AT dichtlerwin marketing AT horschgenhans marketing

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