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Bibliographic Details
Main Authors:	Nieschlag, Robert 1905-1990 (Author), Dichtl, Erwin 1935-1997 (Author), Hörschgen, Hans 1936- (Author)
Format:	Book
Language:	German
Published:	Berlin Duncker u. Humblot 1981
Edition:	12., unveränd. Aufl.
Subjects:	Marketing Marketing > Management Kommunikation Wettbewerbsfähigkeit Strategie Unternehmensplanung Unternehmen Wettbewerb Einführung Lehrbuch
Item Description:	Literaturverz. S. 573 - 578
Physical Description:	XXIV, 592 S. Ill., graph. Darst.
ISBN:	3428035364

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Record in the Search Index

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author	Nieschlag, Robert 1905-1990 Dichtl, Erwin 1935-1997 Hörschgen, Hans 1936-
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discipline	Wirtschaftswissenschaften
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id	DE-604.BV002006061
illustrated	Illustrated
indexdate	2024-12-20T07:44:37Z
institution	BVB
isbn	3428035364
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-001308726
oclc_num	44489105
open_access_boolean
owner	DE-M49 DE-BY-TUM DE-54 DE-188 DE-B170
owner_facet	DE-M49 DE-BY-TUM DE-54 DE-188 DE-B170
physical	XXIV, 592 S. Ill., graph. Darst.
publishDate	1981
publishDateSearch	1981
publishDateSort	1981
publisher	Duncker u. Humblot
record_format	marc
spellingShingle	Nieschlag, Robert 1905-1990 Dichtl, Erwin 1935-1997 Hörschgen, Hans 1936- Marketing Marketing Marketing Management Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Strategie (DE-588)4057952-9 gnd Unternehmensplanung (DE-588)4078609-2 gnd Unternehmen (DE-588)4061963-1 gnd Wettbewerb (DE-588)4065835-1 gnd
subject_GND	(DE-588)4031883-7 (DE-588)4037589-4 (DE-588)4065837-5 (DE-588)4057952-9 (DE-588)4078609-2 (DE-588)4061963-1 (DE-588)4065835-1 (DE-588)4151278-9 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen*
title_fullStr	Marketing Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen*
title_full_unstemmed	Marketing Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen*
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing Management Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Strategie (DE-588)4057952-9 gnd Unternehmensplanung (DE-588)4078609-2 gnd Unternehmen (DE-588)4061963-1 gnd Wettbewerb (DE-588)4065835-1 gnd
topic_facet	Marketing Marketing Management Kommunikation Wettbewerbsfähigkeit Strategie Unternehmensplanung Unternehmen Wettbewerb Einführung Lehrbuch
work_keys_str_mv	AT nieschlagrobert marketing AT dichtlerwin marketing AT horschgenhans marketing

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Call Number:	1001 10.1981 A 427 Floor plan
Copy 1	Available for loan On Shelf