Die Messung von Produktimages für das Marketing: Grundlagen und Operationalisierung
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Hochschulschrift/Dissertation Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
Köln
Heymann
1975
|
| Schriftenreihe: | Annales Universitatis Saraviensis
Rechts- und wirtschaftswissenschaftliche Abteilung ; 78 |
| Schlagwörter: | |
| Umfang: | XX, 166 S. |
| ISBN: | 345217879X 3452178803 |
Internformat
MARC
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| 245 | 1 | 0 | |a Die Messung von Produktimages für das Marketing |b Grundlagen und Operationalisierung |c von Volker Trommsdorff |
| 264 | 1 | |a Köln |b Heymann |c 1975 | |
| 300 | |a XX, 166 S. | ||
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| 490 | 1 | |a Annales Universitatis Saraviensis : Rechts- und wirtschaftswissenschaftliche Abteilung |v 78 | |
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| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Product management | |
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| 650 | 0 | 7 | |a Produktimage |0 (DE-588)4125196-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| DE-BY-TUM_call_number | 0024 DA 75 2480 1040 359 |
|---|---|
| DE-BY-TUM_katkey | 177428 |
| DE-BY-TUM_location | Mag LSB |
| DE-BY-TUM_media_number | 040005595835 TEMP3013880 |
| _version_ | 1821939954973933568 |
| any_adam_object | |
| author | Trommsdorff, Volker 1943- |
| author_GND | (DE-588)118013483 |
| author_facet | Trommsdorff, Volker 1943- |
| author_role | aut |
| author_sort | Trommsdorff, Volker 1943- |
| author_variant | v t vt |
| building | Verbundindex |
| bvnumber | BV001980726 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 PC 2900 QP 624 QP 631 |
| ctrlnum | (OCoLC)238217173 (DE-599)BVBBV001980726 |
| dewey-full | 658.5/6 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/6 |
| dewey-search | 658.5/6 |
| dewey-sort | 3658.5 16 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Rechtswissenschaft Psychologie Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV001980726 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T07:44:13Z |
| institution | BVB |
| isbn | 345217879X 3452178803 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001291918 |
| oclc_num | 238217173 |
| open_access_boolean | |
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| physical | XX, 166 S. |
| psigel | TUB-www |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Heymann |
| record_format | marc |
| series | Annales Universitatis Saraviensis |
| series2 | Annales Universitatis Saraviensis : Rechts- und wirtschaftswissenschaftliche Abteilung |
| spellingShingle | Trommsdorff, Volker 1943- Die Messung von Produktimages für das Marketing Grundlagen und Operationalisierung Annales Universitatis Saraviensis Marketing Management Product management Marketing (DE-588)4037589-4 gnd Produktimage (DE-588)4125196-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125196-9 (DE-588)4113937-9 |
| title | Die Messung von Produktimages für das Marketing Grundlagen und Operationalisierung |
| title_auth | Die Messung von Produktimages für das Marketing Grundlagen und Operationalisierung |
| title_exact_search | Die Messung von Produktimages für das Marketing Grundlagen und Operationalisierung |
| title_full | Die Messung von Produktimages für das Marketing Grundlagen und Operationalisierung von Volker Trommsdorff |
| title_fullStr | Die Messung von Produktimages für das Marketing Grundlagen und Operationalisierung von Volker Trommsdorff |
| title_full_unstemmed | Die Messung von Produktimages für das Marketing Grundlagen und Operationalisierung von Volker Trommsdorff |
| title_short | Die Messung von Produktimages für das Marketing |
| title_sort | die messung von produktimages fur das marketing grundlagen und operationalisierung |
| title_sub | Grundlagen und Operationalisierung |
| topic | Marketing Management Product management Marketing (DE-588)4037589-4 gnd Produktimage (DE-588)4125196-9 gnd |
| topic_facet | Marketing Management Product management Marketing Produktimage Hochschulschrift |
| volume_link | (DE-604)BV000000893 |
| work_keys_str_mv | AT trommsdorffvolker diemessungvonproduktimagesfurdasmarketinggrundlagenundoperationalisierung |
Paper/Kapitel scannen lassen
Bibliotheksmagazin
| Signatur: |
0024 DA 75 2480 Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |
Handapparate (nicht verfügbar)
| Signatur: |
1040 359 Lageplan |
|---|---|
| Exemplar 1 | Dauerhaft ausgeliehen Ausgeliehen |