Werbepsychologie:
Gespeichert in:
| Späterer Titel: | Hoffmann, Hans-Joachim Psychologie der Werbekommunikation |
|---|---|
| Beteilige Person: | |
| Format: | Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
Berlin ; New York
de Gruyter
1972
|
| Schriftenreihe: | Sammlung Göschen
5009 |
| Schlagwörter: | |
| Links: | https://doi.org/10.1515/9783111369990 |
| Umfang: | 184 Seiten Diagramme 18 cm |
| ISBN: | 3110040239 9783110040234 |
| DOI: | 10.1515/9783111369990 |
Internformat
MARC
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| 008 | 890928s1972 xx |||| |||| 00||| ger d | ||
| 020 | |a 3110040239 |c Druckausgabe |9 3-11-004023-9 | ||
| 020 | |a 9783110040234 |c Druckausgabe |9 978-3-11-004023-4 | ||
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| 100 | 1 | |a Hoffmann, Hans-Joachim |d 1927-1992 |0 (DE-588)1056732342 |4 aut | |
| 245 | 1 | 0 | |a Werbepsychologie |c Hans-Joachim Hoffmann |
| 264 | 1 | |a Berlin ; New York |b de Gruyter |c 1972 | |
| 300 | |a 184 Seiten |b Diagramme |c 18 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Sammlung Göschen |v 5009 | |
| 650 | 7 | |a Psychologische aspecten |2 gtt | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Motivation (Psychology) | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |t Werbepsychologie |o 10.1515/9783111369990 |z 978-3-11-136999-0 |w (DE-604)BV045946247 |
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2414163 |
|---|---|
| _version_ | 1821935965391814656 |
| any_adam_object | |
| author | Hoffmann, Hans-Joachim 1927-1992 |
| author_GND | (DE-588)1056732342 |
| author_facet | Hoffmann, Hans-Joachim 1927-1992 |
| author_role | aut |
| author_sort | Hoffmann, Hans-Joachim 1927-1992 |
| author_variant | h j h hjh |
| building | Verbundindex |
| bvnumber | BV001977173 |
| callnumber-first | H - Social Science |
| callnumber-label | HM1201 |
| callnumber-raw | HM1201 |
| callnumber-search | HM1201 |
| callnumber-sort | HM 41201 |
| callnumber-subject | HM - Sociology |
| classification_rvk | AP 17520 CW 7500 QP 631 |
| collection | ZDB-23-DGG ZDB-23-GOA |
| ctrlnum | (OCoLC)56002374 (DE-599)BVBBV001977173 |
| discipline | Allgemeines Psychologie Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9783111369990 |
| format | Book |
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| id | DE-604.BV001977173 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T07:44:09Z |
| institution | BVB |
| isbn | 3110040239 9783110040234 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001289616 |
| oclc_num | 56002374 |
| open_access_boolean | 1 |
| owner | DE-B1533 DE-M100 DE-12 DE-634 DE-210 DE-1052 DE-521 DE-1102 DE-1046 DE-1047 DE-1028 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-Re13 DE-BY-UBR DE-70 DE-2174 DE-Bb23 DE-BY-UBG DE-127 DE-155 DE-BY-UBR DE-150 DE-154 DE-83 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-B170 DE-824 DE-29 DE-N2 DE-739 |
| owner_facet | DE-B1533 DE-M100 DE-12 DE-634 DE-210 DE-1052 DE-521 DE-1102 DE-1046 DE-1047 DE-1028 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-Re13 DE-BY-UBR DE-70 DE-2174 DE-Bb23 DE-BY-UBG DE-127 DE-155 DE-BY-UBR DE-150 DE-154 DE-83 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-B170 DE-824 DE-29 DE-N2 DE-739 |
| physical | 184 Seiten Diagramme 18 cm |
| psigel | ZDB-23-DGG ZDB-23-GOA |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | de Gruyter |
| record_format | marc |
| series | Sammlung Göschen |
| series2 | Sammlung Göschen |
| spellingShingle | Hoffmann, Hans-Joachim 1927-1992 Werbepsychologie Sammlung Göschen Psychologische aspecten gtt Reclame gtt Psychologie Advertising Psychological aspects Motivation (Psychology) Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140889-5 |
| title | Werbepsychologie |
| title_auth | Werbepsychologie |
| title_exact_search | Werbepsychologie |
| title_full | Werbepsychologie Hans-Joachim Hoffmann |
| title_fullStr | Werbepsychologie Hans-Joachim Hoffmann |
| title_full_unstemmed | Werbepsychologie Hans-Joachim Hoffmann |
| title_new | Hoffmann, Hans-Joachim Psychologie der Werbekommunikation |
| title_short | Werbepsychologie |
| title_sort | werbepsychologie |
| topic | Psychologische aspecten gtt Reclame gtt Psychologie Advertising Psychological aspects Motivation (Psychology) Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Psychologische aspecten Reclame Psychologie Advertising Psychological aspects Motivation (Psychology) Werbepsychologie |
| url | https://doi.org/10.1515/9783111369990 |
| volume_link | (DE-604)BV008432620 |
| work_keys_str_mv | AT hoffmannhansjoachim werbepsychologie |