Produkttests in der Marketingforschung:
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis/Dissertation Book |
| Language: | German |
| Published: |
Göttingen
Vandenhoeck & Ruprecht
1981
|
| Series: | Organisation und Management
4 |
| Subjects: | |
| Physical Description: | XVIII, 385 S. Ill., graph. Darst. |
| ISBN: | 3525127235 |
Staff View
MARC
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| 264 | 1 | |a Göttingen |b Vandenhoeck & Ruprecht |c 1981 | |
| 300 | |a XVIII, 385 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Organisation und Management |v 4 | |
| 502 | |a Zugl.: Marburg, Univ., Habil.-Schr., 1980 | ||
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| 650 | 4 | |a Commercial products -- Testing | |
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| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
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Record in the Search Index
| _version_ | 1818943607257694208 |
|---|---|
| any_adam_object | |
| author | Bauer, Erich 1943- |
| author_GND | (DE-588)123303486 |
| author_facet | Bauer, Erich 1943- |
| author_role | aut |
| author_sort | Bauer, Erich 1943- |
| author_variant | e b eb |
| building | Verbundindex |
| bvnumber | BV001016567 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2.B38 1981 |
| callnumber-search | HF5415.2.B38 1981 |
| callnumber-sort | HF 45415.2 B38 41981 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 QP 624 |
| ctrlnum | (OCoLC)615199104 (DE-599)BVBBV001016567 |
| dewey-full | 658.8/319 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 19 |
| dewey-search | 658.8/3 19 |
| dewey-sort | 3658.8 13 219 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV001016567 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T07:30:01Z |
| institution | BVB |
| isbn | 3525127235 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000614768 |
| oclc_num | 615199104 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-859 DE-473 DE-BY-UBG DE-703 DE-739 DE-355 DE-BY-UBR DE-824 DE-945 DE-N2 DE-862 DE-BY-FWS DE-706 DE-521 DE-523 DE-634 DE-B170 DE-83 DE-2070s DE-188 |
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| physical | XVIII, 385 S. Ill., graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Vandenhoeck & Ruprecht |
| record_format | marc |
| series | Organisation und Management |
| series2 | Organisation und Management |
| spelling | Bauer, Erich 1943- Verfasser (DE-588)123303486 aut Produkttests in der Marketingforschung Erich Bauer Göttingen Vandenhoeck & Ruprecht 1981 XVIII, 385 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Organisation und Management 4 Zugl.: Marburg, Univ., Habil.-Schr., 1980 Marketing research Commercial products -- Testing Marketing (DE-588)4037589-4 gnd rswk-swf Produkttest (DE-588)4175818-3 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produkttest (DE-588)4175818-3 s DE-604 Marktforschung (DE-588)4037630-8 s Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s Organisation und Management 4 (DE-604)BV000904942 4 |
| spellingShingle | Bauer, Erich 1943- Produkttests in der Marketingforschung Organisation und Management Marketing research Commercial products -- Testing Marketing (DE-588)4037589-4 gnd Produkttest (DE-588)4175818-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4175818-3 (DE-588)4168907-0 (DE-588)4037630-8 (DE-588)4113937-9 |
| title | Produkttests in der Marketingforschung |
| title_auth | Produkttests in der Marketingforschung |
| title_exact_search | Produkttests in der Marketingforschung |
| title_full | Produkttests in der Marketingforschung Erich Bauer |
| title_fullStr | Produkttests in der Marketingforschung Erich Bauer |
| title_full_unstemmed | Produkttests in der Marketingforschung Erich Bauer |
| title_short | Produkttests in der Marketingforschung |
| title_sort | produkttests in der marketingforschung |
| topic | Marketing research Commercial products -- Testing Marketing (DE-588)4037589-4 gnd Produkttest (DE-588)4175818-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Commercial products -- Testing Marketing Produkttest Marketingmanagement Marktforschung Hochschulschrift |
| volume_link | (DE-604)BV000904942 |
| work_keys_str_mv | AT bauererich produkttestsindermarketingforschung |