Availability: Marketing | Technische Universität München

Marketing:

Saved in:

Bibliographic Details
Main Authors:	Nieschlag, Robert 1905-1990 (Author), Dichtl, Erwin 1935-1997 (Author), Hörschgen, Hans 1936- (Author)
Format:	Book
Language:	German
Published:	Berlin Duncker & Humblot 1976
Edition:	9., durchges. Aufl.
Subjects:	Marketing Marketing > Management Unternehmen Unternehmensplanung Wettbewerbsfähigkeit Kommunikation Wettbewerb Strategie Lehrbuch
Physical Description:	XXIV, 592 S. graph. Darst.
ISBN:	3428035364

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV000948389
003	DE-604
005	20040130
007	t\|
008	890315s1976 xx d\|\|\| \|\|\|\| 00\|\|\| ger d
020			\|a 3428035364 \|9 3-428-03536-4
035			\|a (OCoLC)3239329
035			\|a (DE-599)BVBBV000948389
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a ger
049			\|a DE-19 \|a DE-M49 \|a DE-473 \|a DE-703 \|a DE-83 \|a DE-188
050		0	\|a HF5415.12.G4
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Nieschlag, Robert \|d 1905-1990 \|e Verfasser \|0 (DE-588)118734822 \|4 aut
245	1	0	\|a Marketing \|c von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
250			\|a 9., durchges. Aufl.
264		1	\|a Berlin \|b Duncker & Humblot \|c 1976
300			\|a XXIV, 592 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		7	\|a Marketing \|2 gtt
650		4	\|a Marketing
650		4	\|a Marketing \|x Management
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Unternehmen \|0 (DE-588)4061963-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Unternehmensplanung \|0 (DE-588)4078609-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Wettbewerbsfähigkeit \|0 (DE-588)4065837-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kommunikation \|0 (DE-588)4031883-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Wettbewerb \|0 (DE-588)4065835-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Strategie \|0 (DE-588)4057952-9 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4123623-3 \|a Lehrbuch \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
689	1	0	\|a Wettbewerb \|0 (DE-588)4065835-1 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Kommunikation \|0 (DE-588)4031883-7 \|D s
689	2		\|8 2\p \|5 DE-604
689	3	0	\|a Unternehmensplanung \|0 (DE-588)4078609-2 \|D s
689	3		\|8 3\p \|5 DE-604
689	4	0	\|a Wettbewerbsfähigkeit \|0 (DE-588)4065837-5 \|D s
689	4		\|8 4\p \|5 DE-604
689	5	0	\|a Strategie \|0 (DE-588)4057952-9 \|D s
689	5		\|8 5\p \|5 DE-604
689	6	0	\|a Unternehmen \|0 (DE-588)4061963-1 \|D s
689	6		\|8 6\p \|5 DE-604
700	1		\|a Dichtl, Erwin \|d 1935-1997 \|e Verfasser \|0 (DE-588)119258641 \|4 aut
700	1		\|a Hörschgen, Hans \|d 1936- \|e Verfasser \|0 (DE-588)119401711 \|4 aut
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 4\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 5\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 6\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-000578888

Record in the Search Index

DE-BY-TUM_call_number	1001 10.1978 A 82
DE-BY-TUM_katkey	93731
DE-BY-TUM_location	Mag
DE-BY-TUM_media_number	040002352574
_version_	1821939840955973632
any_adam_object
author	Nieschlag, Robert 1905-1990 Dichtl, Erwin 1935-1997 Hörschgen, Hans 1936-
author_GND	(DE-588)118734822 (DE-588)119258641 (DE-588)119401711
author_facet	Nieschlag, Robert 1905-1990 Dichtl, Erwin 1935-1997 Hörschgen, Hans 1936-
author_role	aut aut aut
author_sort	Nieschlag, Robert 1905-1990
author_variant	r n rn e d ed h h hh
building	Verbundindex
bvnumber	BV000948389
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.12.G4
callnumber-search	HF5415.12.G4
callnumber-sort	HF 45415.12 G4
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)3239329 (DE-599)BVBBV000948389
discipline	Wirtschaftswissenschaften
edition	9., durchges. Aufl.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02726nam a2200685 c 4500</leader><controlfield tag="001">BV000948389</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040130 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">890315s1976 xx d\|\|\| \|\|\|\| 00\|\|\| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3428035364</subfield><subfield code="9">3-428-03536-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)3239329</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV000948389</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-M49</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.12.G4</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nieschlag, Robert</subfield><subfield code="d">1905-1990</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118734822</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="c">von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">9., durchges. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Duncker & Humblot</subfield><subfield code="c">1976</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIV, 592 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4065837-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerb</subfield><subfield code="0">(DE-588)4065835-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Wettbewerb</subfield><subfield code="0">(DE-588)4065835-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4065837-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">5\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="6" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="6" ind2=" "><subfield code="8">6\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dichtl, Erwin</subfield><subfield code="d">1935-1997</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)119258641</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hörschgen, Hans</subfield><subfield code="d">1936-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)119401711</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">6\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-000578888</subfield></datafield></record></collection>
genre	(DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV000948389
illustrated	Illustrated
indexdate	2024-12-20T07:29:02Z
institution	BVB
isbn	3428035364
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-000578888
oclc_num	3239329
open_access_boolean
owner	DE-19 DE-BY-UBM DE-M49 DE-BY-TUM DE-473 DE-BY-UBG DE-703 DE-83 DE-188
owner_facet	DE-19 DE-BY-UBM DE-M49 DE-BY-TUM DE-473 DE-BY-UBG DE-703 DE-83 DE-188
physical	XXIV, 592 S. graph. Darst.
publishDate	1976
publishDateSearch	1976
publishDateSort	1976
publisher	Duncker & Humblot
record_format	marc
spellingShingle	Nieschlag, Robert 1905-1990 Dichtl, Erwin 1935-1997 Hörschgen, Hans 1936- Marketing Marketing gtt Marketing Marketing Management Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmensplanung (DE-588)4078609-2 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Kommunikation (DE-588)4031883-7 gnd Wettbewerb (DE-588)4065835-1 gnd Strategie (DE-588)4057952-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4078609-2 (DE-588)4065837-5 (DE-588)4031883-7 (DE-588)4065835-1 (DE-588)4057952-9 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
title_fullStr	Marketing von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
title_full_unstemmed	Marketing von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
title_short	Marketing
title_sort	marketing
topic	Marketing gtt Marketing Marketing Management Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmensplanung (DE-588)4078609-2 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Kommunikation (DE-588)4031883-7 gnd Wettbewerb (DE-588)4065835-1 gnd Strategie (DE-588)4057952-9 gnd
topic_facet	Marketing Marketing Management Unternehmen Unternehmensplanung Wettbewerbsfähigkeit Kommunikation Wettbewerb Strategie Lehrbuch
work_keys_str_mv	AT nieschlagrobert marketing AT dichtlerwin marketing AT horschgenhans marketing

Availability

Order (Login required)

Order paper/chapter scan

Closed Stacks

Holdings details from Bibliotheksmagazin
Call Number:	1001 10.1978 A 82 Floor plan
Copy 1	Available for loan On Shelf