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Bibliographic Details
Main Authors: Newman, Bruce I. (Author), Sheth, Jagdish N. 1938- (Author)
Format: Book
Language:English
Published: New York u.a. Praeger 1987
Edition:1. publ.
Series:Praeger series in public and nonprofit sector marketing
Subjects:
Physical Description:XIV, 190 S.
ISBN:0275921875