The advertising and promotion challenge: vaguely right or precisely wrong?
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Oxford Univ. Pr.
1986
|
| Series: | Wharton executive library
|
| Subjects: | |
| Physical Description: | XIII, 188 S. |
| ISBN: | 0195037022 |
Staff View
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Record in the Search Index
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV000529231 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T07:22:27Z |
| institution | BVB |
| isbn | 0195037022 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000326436 |
| oclc_num | 12421016 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG DE-739 DE-706 DE-188 |
| owner_facet | DE-12 DE-473 DE-BY-UBG DE-739 DE-706 DE-188 |
| physical | XIII, 188 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Oxford Univ. Pr. |
| record_format | marc |
| series2 | Wharton executive library |
| spelling | Lodish, Leonard M. Verfasser aut The advertising and promotion challenge vaguely right or precisely wrong? New York u.a. Oxford Univ. Pr. 1986 XIII, 188 S. txt rdacontent n rdamedia nc rdacarrier Wharton executive library Advertenties gtt Publicité Publicité ram Ventes - Promotion Ventes - Promotion ram Verkooptechnieken gtt Advertising Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Lodish, Leonard M. The advertising and promotion challenge vaguely right or precisely wrong? Advertenties gtt Publicité Publicité ram Ventes - Promotion Ventes - Promotion ram Verkooptechnieken gtt Advertising Sales promotion Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4065541-6 |
| title | The advertising and promotion challenge vaguely right or precisely wrong? |
| title_auth | The advertising and promotion challenge vaguely right or precisely wrong? |
| title_exact_search | The advertising and promotion challenge vaguely right or precisely wrong? |
| title_full | The advertising and promotion challenge vaguely right or precisely wrong? |
| title_fullStr | The advertising and promotion challenge vaguely right or precisely wrong? |
| title_full_unstemmed | The advertising and promotion challenge vaguely right or precisely wrong? |
| title_short | The advertising and promotion challenge |
| title_sort | the advertising and promotion challenge vaguely right or precisely wrong |
| title_sub | vaguely right or precisely wrong? |
| topic | Advertenties gtt Publicité Publicité ram Ventes - Promotion Ventes - Promotion ram Verkooptechnieken gtt Advertising Sales promotion Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertenties Publicité Ventes - Promotion Verkooptechnieken Advertising Sales promotion Sales-promotion Werbung |
| work_keys_str_mv | AT lodishleonardm theadvertisingandpromotionchallengevaguelyrightorpreciselywrong |