Mathematical models of attitude change: 1 Change in single attitudes and cognitive structure
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Orlando
Acad. Press
1984
|
| Series: | Human communication research series
|
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=000239894&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Item Description: | Mehr nicht erschienen |
| Physical Description: | XV, 339 S. |
| ISBN: | 0123619017 |
Staff View
MARC
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| 245 | 1 | 0 | |a Mathematical models of attitude change |n 1 |p Change in single attitudes and cognitive structure |c John E. Hunter ; Jeffrey E. Danes ; Stanley H. Cohen |
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Record in the Search Index
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| adam_text | Contents
Preface xiii
1. Introduction
Some Important Definitions 1
Background and Context 4
L THE PASSIVE COMMUNICATION CONTEXT
2. Reinforcement Theory
Basic Reinforcement Model 10
Theoretical and Technical Alternatives 13
Source Credibility 28
Reinforcement Theory: Source Change 30
Attitude Change and Source Change 32
3. Information Processing Theory
Introduction 34
The Basic Information Processing Model 35
Information Processing Model: An Alternative Derivation 37
Multiple Messages 39
Compound Messages 41
Nonlinear Discrepancy Curves 44
Theoretical and Technical Variations 44
Source Change: Interpersonal Context 51
Source Change in a Political Context 53
Source Change: Other Contexts 54
vii
Contents
4. Social Judgment Theory
Latitudes of Acceptance and Rejection 56
Basic Social Judgment Model 57
Theoretical and Technical Variations 61
Social Judgment Theory: Source Change 66
Source Change and Attitude Change 68
5. Affective Consistency: Balance and Congruity Theory
Balance Theory as Newcomb Derived It 70
Congruity Theory and Two Stage S-R Theory 72
6. Classical Congruity Theory
Introduction 78
Preview 79
The Original Congruity Model: One-Step Equilibrium 81
Correction for Incredulity 87
Source-Object Asymmetry 90
The Negative Message 94
Message Strength and the Neutral Message 97
Congruity without Polarity 100
7. Dissonance Theory
Introduction 107
The Intuitive Model 109
A First Conservation Model 113
A Second Conservation Model 115
Janis’s Theory of Fear Appeals 117
8. Summary of Attitude and Source Change Theories
Summary of Attitude Change Theories 118
Summary of Source Change Theories 121
9. Cognitive Consistency Theory
Introduction 125
Logical Consistency Theory and Subjective Probability 126
Causation and Subjective Probability 127
The Relevance of the Irrelevant and Vice Versa 130
Attitude as a Special Kind of Belief 132
Problems in the Wyer-Goldberg Prediction of Change 134
Models of Belief Change 135
Cognitive Inconsistency 137
Contents IX
Indirect Effects: A One-Step Model 138
Preservation of Consistency by the One-Step Model 139
Cognitive Consistency as a Predicted End State 140
Consistency Producing Probe Messages 141
Transfer Discrepancy 142
Awareness of Belief Change 144
Conclusion 146
II. ATTITUDE CHANGE STUDIES
10. Attitude and Source Change in a Simulated Social Network
Method 149
Results: Change in Attitude toward the Object 156
Results for Source Change 163
Observations 170
11. Change in Political Party and Issue Attitudes
Introduction 178
Congruity Theory 180
Information Processing Theory 185
Reinforcement Theory 189
Quantitative Differentiation between Information
Processing and Reinforcement Theories 192
The British Panel Data 193
Observations 201
12. Belief Change and Accumulated Information
Introduction 204
Polarity 205
Accumulated Information 206
Hybrid Model 208
Empirical Study 208
Results 210
Observations 215
Conclusion 216
13. Cognitive Inconsistency and Change in Purchase Intention
Introduction 217
Purchase Intention 218
Advertising and Change in Purchase Intention 218
The First Study 219
The Second Study 221
Observations 227
X Contents
III. RELATIONS BETWEEN ATTITUDES
14. Attitude Change in Concept Hierarchies
Concept Hierarchies 231
Top Down Influence 232
Models of Change 234
The Double Comparison Model 236
Asymptotic Values in Special Cases 237
The General Results of the Equilibrium Analysis 241
A Two-Phase Model of External Message Effects 242
The Dynamics of Attitude Change 242
Long-Lasting Effects of Attitude Change 243
Individual Differences in Cognitive Structure 247
Persuasibiiity and Dogmatism 251
Estimation of Parameters 255
Additional Observations 257
15. A Longitudinal and Experimental Test of the Hierarchical
Model of Attitude Change
Overview 260
Introduction 262
Change without Messages: The Internal Influence Model 264
Change with Messages: External Message Models 265
Stochastic Models 269
Estimation and Testing 270
Method 273
Results 276
Observations 289
Conclusion 291
16. Behaviors and Attitudes in Hierarchical Systems
Problems in Measuring Behavior 292
Literature Review 293
Implications of the Hierarchical Model for Message Design 300
Conclusion 302
17. Hierarchical Models from Other Theories
Introduction 303
Social Judgment and Dissonance Theories 304
Balance Theory 304
Congruity Theory 305
Reinforcement Theory: General Consideration 306
Contents xi
Reinforcement Theory: The Basic Model 306
Reinforcement Theory with Extinction 309
Extinction and Persuasive Messages 311
Reinforcement Theory: Conclusion 312
References 313
Index 329
|
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| id | DE-604.BV000386664 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T07:20:10Z |
| institution | BVB |
| isbn | 0123619017 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000239894 |
| oclc_num | 58625941 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG DE-739 DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-12 DE-473 DE-BY-UBG DE-739 DE-355 DE-BY-UBR DE-188 |
| physical | XV, 339 S. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Acad. Press |
| record_format | marc |
| series2 | Human communication research series |
| spellingShingle | Hunter, John Edward 1939-2002 Danes, Jeffrey E. Cohen, Stanley 1942-2013 Mathematical models of attitude change Attitude change Mathematisches Modell (DE-588)4114528-8 gnd Einstellungsänderung (DE-588)4070713-1 gnd |
| subject_GND | (DE-588)4114528-8 (DE-588)4070713-1 |
| title | Mathematical models of attitude change |
| title_auth | Mathematical models of attitude change |
| title_exact_search | Mathematical models of attitude change |
| title_full | Mathematical models of attitude change 1 Change in single attitudes and cognitive structure John E. Hunter ; Jeffrey E. Danes ; Stanley H. Cohen |
| title_fullStr | Mathematical models of attitude change 1 Change in single attitudes and cognitive structure John E. Hunter ; Jeffrey E. Danes ; Stanley H. Cohen |
| title_full_unstemmed | Mathematical models of attitude change 1 Change in single attitudes and cognitive structure John E. Hunter ; Jeffrey E. Danes ; Stanley H. Cohen |
| title_short | Mathematical models of attitude change |
| title_sort | mathematical models of attitude change change in single attitudes and cognitive structure |
| topic | Attitude change Mathematisches Modell (DE-588)4114528-8 gnd Einstellungsänderung (DE-588)4070713-1 gnd |
| topic_facet | Attitude change Mathematisches Modell Einstellungsänderung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=000239894&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV000386663 |
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