Einführung in die Markt- und Werbepsychologie:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Darmstadt
Wiss. Buchges.
1982
|
| Series: | Die Psychologie
Einführungen |
| Subjects: | |
| Physical Description: | X, 242 Ill., graph. Darst |
| ISBN: | 3534083105 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV000127691 | ||
| 003 | DE-604 | ||
| 005 | 20110531 | ||
| 007 | t| | ||
| 008 | 870612s1982 xx ad|| |||| 00||| ger d | ||
| 020 | |a 3534083105 |9 3-534-08310-5 | ||
| 035 | |a (OCoLC)251461228 | ||
| 035 | |a (DE-599)BVBBV000127691 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-12 |a DE-19 |a DE-384 |a DE-91 |a DE-M49 |a DE-703 |a DE-739 |a DE-898 |a DE-355 |a DE-20 |a DE-824 |a DE-29 |a DE-N2 |a DE-54 |a DE-127 |a DE-M472 |a DE-B170 |a DE-83 |a DE-2070s |a DE-188 | ||
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
| 084 | |a QC 010 |0 (DE-625)141236: |2 rvk | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 084 | |a PSY 435f |2 stub | ||
| 100 | 1 | |a Rosenstiel, Lutz von |d 1938-2013 |e Verfasser |0 (DE-588)118195476 |4 aut | |
| 245 | 1 | 0 | |a Einführung in die Markt- und Werbepsychologie |c Lutz von Rosenstiel ; Peter Neumann |
| 264 | 1 | |a Darmstadt |b Wiss. Buchges. |c 1982 | |
| 300 | |a X, 242 |b Ill., graph. Darst | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Die Psychologie | |
| 490 | 0 | |a Einführungen | |
| 650 | 7 | |a Economische psychologie |2 gtt | |
| 650 | 0 | 7 | |a Marktpsychologie |0 (DE-588)4140888-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marktpsychologie |0 (DE-588)4140888-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Neumann, Peter |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-000069655 | |
Record in the Search Index
| DE-BY-OTHR_call_number | F 00/07 A 763 |
|---|---|
| DE-BY-OTHR_katkey | 206427 |
| DE-BY-OTHR_location | 02 |
| DE-BY-OTHR_media_number | 067001475402 |
| DE-BY-TUM_call_number | 0002 WIR 810f 75.2003 A 4050 1002 PSY 435f 10.1990 A 691 |
| DE-BY-TUM_katkey | 54370 |
| DE-BY-TUM_location | 00 10 |
| DE-BY-TUM_media_number | 040044032655 040002869932 |
| _version_ | 1831256205768523777 |
| any_adam_object | |
| author | Rosenstiel, Lutz von 1938-2013 Neumann, Peter |
| author_GND | (DE-588)118195476 |
| author_facet | Rosenstiel, Lutz von 1938-2013 Neumann, Peter |
| author_role | aut aut |
| author_sort | Rosenstiel, Lutz von 1938-2013 |
| author_variant | l v r lv lvr p n pn |
| building | Verbundindex |
| bvnumber | BV000127691 |
| classification_rvk | CW 7500 QC 010 QP 631 |
| classification_tum | PSY 435f |
| ctrlnum | (OCoLC)251461228 (DE-599)BVBBV000127691 |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01624nam a2200445 c 4500</leader><controlfield tag="001">BV000127691</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110531 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">870612s1982 xx ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3534083105</subfield><subfield code="9">3-534-08310-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)251461228</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV000127691</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-M49</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-54</subfield><subfield code="a">DE-127</subfield><subfield code="a">DE-M472</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QC 010</subfield><subfield code="0">(DE-625)141236:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">PSY 435f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rosenstiel, Lutz von</subfield><subfield code="d">1938-2013</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118195476</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Einführung in die Markt- und Werbepsychologie</subfield><subfield code="c">Lutz von Rosenstiel ; Peter Neumann</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Darmstadt</subfield><subfield code="b">Wiss. Buchges.</subfield><subfield code="c">1982</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 242</subfield><subfield code="b">Ill., graph. Darst</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Die Psychologie</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Einführungen</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Economische psychologie</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Neumann, Peter</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nveb</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-000069655</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV000127691 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T07:16:01Z |
| institution | BVB |
| isbn | 3534083105 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000069655 |
| oclc_num | 251461228 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-384 DE-91 DE-BY-TUM DE-M49 DE-BY-TUM DE-703 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-20 DE-824 DE-29 DE-N2 DE-54 DE-127 DE-M472 DE-B170 DE-83 DE-2070s DE-188 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-384 DE-91 DE-BY-TUM DE-M49 DE-BY-TUM DE-703 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-20 DE-824 DE-29 DE-N2 DE-54 DE-127 DE-M472 DE-B170 DE-83 DE-2070s DE-188 |
| physical | X, 242 Ill., graph. Darst |
| psigel | TUB-nveb |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Wiss. Buchges. |
| record_format | marc |
| series2 | Die Psychologie Einführungen |
| spellingShingle | Rosenstiel, Lutz von 1938-2013 Neumann, Peter Einführung in die Markt- und Werbepsychologie Economische psychologie gtt Marktpsychologie (DE-588)4140888-3 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140888-3 (DE-588)4140889-5 (DE-588)4151278-9 |
| title | Einführung in die Markt- und Werbepsychologie |
| title_auth | Einführung in die Markt- und Werbepsychologie |
| title_exact_search | Einführung in die Markt- und Werbepsychologie |
| title_full | Einführung in die Markt- und Werbepsychologie Lutz von Rosenstiel ; Peter Neumann |
| title_fullStr | Einführung in die Markt- und Werbepsychologie Lutz von Rosenstiel ; Peter Neumann |
| title_full_unstemmed | Einführung in die Markt- und Werbepsychologie Lutz von Rosenstiel ; Peter Neumann |
| title_short | Einführung in die Markt- und Werbepsychologie |
| title_sort | einfuhrung in die markt und werbepsychologie |
| topic | Economische psychologie gtt Marktpsychologie (DE-588)4140888-3 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Economische psychologie Marktpsychologie Werbepsychologie Einführung |
| work_keys_str_mv | AT rosenstiellutzvon einfuhrungindiemarktundwerbepsychologie AT neumannpeter einfuhrungindiemarktundwerbepsychologie |
Order paper/chapter scan
Branch Library Main Campus
| Call Number: |
0002 WIR 810f 75.2003 A 4050
Floor plan |
|---|---|
| Copy 1 | Available for loan On Shelf |
Branch Library Weihenstephan
| Call Number: |
1002 PSY 435f 10.1990 A 691
Floor plan |
|---|---|
| Copy 1 | Available for loan On Shelf |