Suchergebnisse - Zaltman, Gerald

Innovations and organizations

von Zaltman, Gerald, Duncan, Robert, Holbek, Jonny

How customers think: essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know]

von Zaltman, Gerald

Theory construction in marketing: some thoughts on thinking

von Zaltman, Gerald, Lemasters, Karen, Heffring, Michael

Marketing metaphoria: what deep metaphors reveal about the minds of consumers

von Zaltman, Gerald, Zaltman, Lindsay H.

Inhaltsverzeichnis

Strategies for planned change

von Zaltman, Gerald 1938-, Duncan, Robert

Metatheory and consumer research

von Zaltman, Gerald, Pinson, Christian R., Angelmar, Reinhard

Marketing: contributions from the behavioral sciences

von Zaltman, Gerald

Höre auf die Stimme des Marktes: Wettbewerbsvorsprung durch kreative Nutzung von Marktinformationen

von Barabba, Vincent P., Zaltman, Gerald

Inhaltsverzeichnis

Hearing the voice of the market: competitive advantage through creative use of market information

von Barabba, Vincent P., Zaltman, Gerald

Inhaltsverzeichnis

Consumer behavior: basic findings and management implications

von Zaltman, Gerald 1938-, Wallendorf, Melanie

Dynamic educational change

von Zaltman, Gerald

How customers think: essential insights into the mind of the market

von Zaltman, Gerald

Marketing management

von Park, C. W., Zaltman, Gerald

Psychology for management

von Bonoma, Thomas V., Zaltman, Gerald

Industrial Buying Behavior

von Bonoma, Thomas V., Zaltman, Gerald, Johnston, Wesley J.

Cases in marketing research

von Schultz, Randall L., Zaltman, Gerald, Burger, Philip C.

Health information diffusion: an integrated model

von Vertinsky, Patricia, Vertinsky, Ilan, Zaltman, Gerald

How customers think: essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know]

von Zaltman, Gerald 1938-

Inhaltsverzeichnis

Consumer behavior: Basic findings and management implications

von Zaltman, Gerald, Walldendorf, Melanie

Dynamic educational change: models, strategies, tactics, and management

von Zaltman, Gerald, Florio, David H., Sikorski, Linda A.