Suchergebnisse - Workman, John P.

Fundamental changes in marketing organization: the movement toward customer-focused organizations

von Homburg, Christian 1962-, Workman, John P., Jensen, Ove 1973-

Marketing organization: a holistic framework of dimensions and determinants

von Workman, John P., Homburg, Christian 1962-, Gruner, Kjell

Marketing's influence within the firm

von Homburg, Christian 1962-, Workman, John P., Krohmer, Harley 1970-

Performance impacts of strategic consensus: the role of strategy type and market-related type and market-related dynamism

von Homburg, Christian 1962-, Krohmer, Harley 1970-, Workman, John P.

A configurational perspective on key account management

von Homburg, Christian 1962-, Workman, John P., Jensen, Ove 1973-

Inhaltsverzeichnis

Should marketing be cross-functional?: conceptual development and international empirical evidence

von Krohmer, Harley 1970-, Homburg, Christian 1962-, Workman, John P.

Range economics

von Workman, John P.

The importance of renewable grazing resources on federal lands in the 11 western states

von Nielsen, Darwin B., Workman, John P.