Search Results - Steenkamp, Jan-Benedict

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  1. 1
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    Bill It, Kill It, or Keep It Free?
    by Ulaga, Wolfgang, Michel, Stefan, Hinterhuber, Andreas, Liozu, Stephan, Kohli, Ajay, Sawhney, Mohanbir, Steenkamp, Jan-Benedict, Homburg, Christian, Copaṛā, Sunīla, Wouters, Marc, Ritson, Mark, Mohr, Jakki, Gebauer, Heiko, Nambisan, Satish, Anderson, James, Ng, Irene, O'Beirne, Rebecca, Monroe, Kent B., Bharadwaj, Sundar

    Published 2018
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  2. 2
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    Rebuilding the Relationship Between Manufacturers and Retailers
    by Pauwels, Koen, Wang, Qiong, Chatterjee, Sharmila, Zhang, Jie, Scheer, Lisa, Steenkamp, Jan-Benedict, Ailawadi, Kusum, Stornelli, Jason, Dawar, Niraj

    Published 2013
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  3. 3
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    Global Brand Strategy: World-wise Marketing in the Age of Branding
    by Steenkamp, Jan-Benedict E. M.

    Published 2017
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    Product quality: an investigation into the concept and how it is perceived by consumers
    by Steenkamp, Jan-Benedict E.

    Published 1989
    Order via interlibrary loan
    Thesis/Dissertation Book


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  5. 5
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    Global brand strategy: world-wise marketing in the age of branding
    by Steenkamp, Jan-Benedict E. M.

    Published 2017
    Table of Contents
    Book


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  6. 6
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    Special issue on Marketing modeling on the threshold of the 21st century

    Published 2000
    Other Authors: “…Steenkamp, Jan-Benedict E. M.…”
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    Book


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  7. 7
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    Agricultural Marketing and Consumer Behavior in a Changing World

    Published 1997
    Other Authors: “…Steenkamp, Jan-Benedict E.M…”
    Electronic eBook


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