Suchergebnisse - Silk, Alvin J.

Intermedia substitutability and market demand by national advertisers

von Silk, Alvin J.

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Scale and scope economies in the global advertising and marketing services business

von Silk, Alvin J., Berndt, Ernst R.

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Costs, institutional mobility barriers, and market structure: advertising agencies as multiproduct firms

von Silk, Alvin J., Berndt, Ernst R.

Scale and scope effects on advertising agency costs

von Silk, Alvin J., Berndt, Ernst T.

Scale and scope effects on advertising agency costs

von Silk, Alvin J.

Test-retest Correlations and the reliability of copy testing

von Silk, Alvin J.

Advertising's Affective Qualities and consumer response

von Silk, Alvin J.

Distributed lag models of response to a communications mix: Preliminary research report

von Montgomery, David B., Silk, Alvin J.

Anomalies in estimates of cross-price elasticities for marketing mix models: theory and empirical test

von Bonfrer, Andre, Berndt, Ernst R., Silk, Alvin J.

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What is marketing?

von Silk, Alvin J.

Inhaltsverzeichnis

Costs, institutional mobility barriers, and market structure: advertising agencies as multiproduct firms

von Silk, Alvin J.

Pre-test market evaluation of new packaged goods: A model and measurement methodology

von Silk, Alvin J., Urban, Glen L.

The Influence of advertising's affective qualities on consumer response

von Silk, Alvin J.

Intermedia substitutability and market demand by national advertisers

von Silk, Alvin J., Klein, Lisa R., Berndt, Ernst R.

Pre-test market evaluation of new packaged goods: a model and measurement methodology

von Silk, Alvin J., Urban, Glen L.

Test-retest correlations and the concept of reliability in advertising pre-testing

von Silk, Alvin J.

Test-retest correlations and the reliability of copy testing

von Silk, Alvin J.

Product category differences in the reliability of on-air recall tests

von Silk, Alvin J., Bultez, Alain