Peter Shelley ( Peter Alexander Southworth; 28 February 1943 – 23 March 2023) was a British pop singer, songwriter, and music business executive. As a performer in the 1970s, he had UK hits with "Gee Baby" and "Love Me Love My Dog". He also originated the persona of Alvin Stardust, writing, singing and producing the first single released under that name, "My Coo Ca Choo". After another singer, Shane Fenton, took over as Alvin Stardust, Shelley continued to write and produce hit songs for him, including "Jealous Mind" and "You You You". Shelley was also the co-founder of Magnet Records.
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