Search Results - Richter, Tobias 1967-

International marketing mix management: theoretical framework, contingency factors and empirical findings from world-markets

by Richter, Tobias 1967-

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Marketing mix standardisation in international marketing: an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates

by Richter, Tobias 1967-

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Customer Relationship Management in der öffentlichen Verwaltung

by Bauer, Hans H. 1947-, Grether, Mark 1972-, Richter, Tobias 1967-

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Marketing programme and process standardisation: an empirical investigation of marketing standardisation and its contingency factors in the US market

by Richter, Tobias 1967-

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