Suchergebnisse - Paulssen, Marcel

Embedded business-to-business relationships

von Paulssen, Marcel

Individual goal hierarchies as antecedents of market structure

von Paulssen, Marcel

Satisfaction and repurchase behavior in a business-to-business setting: investigating the moderating effect of manufacturer, company and demographic characteristics

von Paulssen, Marcel, Birk, Matthias M.

Customer coping in response to relationship transgressions: an attachment theoretic approach

von Paulssen, Marcel, Bagozzi, Richard P.

Consideration sets as goal-derived categories: an application to market structuring

von Paulssen, Marcel, Bagozzi, Richard P., Birk, Matthias M.

Inhaltsverzeichnis

Attachment styles in business-to-business relationships

von Paulssen, Marcel

Messung und Gestaltung der Markenpositionierung

von Trommsdorff, Volker 1943-, Paulssen, Marcel

Attachment security and the strength of commercial relationships: a longitudinal study

von Paulssen, Marcel, Fournier, Susan

Understanding consumer heterogeneity in relationship marketing response: an attachment theoretic perspective

von Paulssen, Marcel, Fournier, Susan