Suchergebnisse - Parasuraman, A.

Delivering quality service: balancing customer perceptions and expectations

von Zeithaml, Valarie A., Parasuraman, A., Berry, Leonard L.

Inhaltsverzeichnis

Service-Marketing

von Berry, Leonard L., Parasuraman, A.

Qualitätsservice: was Ihre Kunden erwarten - was Sie leisten müssen

von Zeithaml, Valarie A., Parasuraman, A., Berry, Leonard L.

Inhaltsverzeichnis

Marketing services: competing through quality

von Berry, Leonard L., Parasuraman, A.

Marketing services: competing through quality

von Berry, Leonard L., Parasuraman, A.

An empirical examination of relationships in an extended service quality model

von Parasuraman, A., Berry, Leonard L., Zeithaml, Valarie A.

A conceptual model of service quality and its implications for future research

von Parasuraman, A., Zeithaml, Valarie A., Berry, Leonhard L.

Marketing research

von Parasuraman, A., Grewal, Dhruv, Krishnan, Ramayya

Marketing research

von Parasuraman, A.

The nature and determinants of customer expectations of service

von Zeithaml, Valarie A., Berry, Leonard L., Parasuraman, A.

Communication and control processes in the delivery of service quality

von Zeithaml, Valarie A., Berry, Leonard L., Parasuraman, A.

Servqual: a multiple-item scale for measuring customer perceptions of service quality

von Parasuraman, A., Zeithaml, Valarie A., Berry, Leonard L.

1990 AMA educators' proceedings

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