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Universitätsbibliothek
Technische Universität München
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Morgan, John 1961-
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Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition
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Morgan, John 1961
-
Published 2012
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Library Holdings TUM
Library Holdings TUM, LMU, HM, BSB, HSWT
Online Resources
Physical Resources
Format
eBook
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Wirtschaftswissenschaften
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BUSINESS & ECONOMICS ; Advertising & Promotion
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Brand name products
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Branding (Marketing)
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Produits de marque
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Stratégie de marque
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branding
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English
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Person
Morgan, John 1961-
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