Search Results - Moorman, Christine

Christine Moorman

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy, marketing organization and marketing research. She served as Editor-in-Chief of the Journal of Marketing. Dr. Moorman is the Founder and Director of [https://cmosurvey.org The CMO Survey.] Provided by Wikipedia
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  1. 1
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    When AI investments pay off in marketing
    by Moorman, Christine, Hickey, Colleen

    Published 2024
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  2. 2
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    Managing the cultural pitfalls of hybrid work: the authors offer 11 strategies for leading more effective hybrid teams based on data from a recent survey of marketing leaders
    by Moorman, Christine, Hinkfuss, Katie

    Published 2023
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  3. 3
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    The end of averages for marketing budgets
    by Tavassoli, Nader T., Moorman, Christine

    Published 2023
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  4. 4
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    Strategy from the outside in: profiting from customer value
    by Day, George S. 1937-, Moorman, Christine

    Published 2010
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  5. 5
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    Strategic market management
    by Aaker, David A. 1938-, Moorman, Christine

    Published 2024
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  6. 6
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    Handbook on customer centricity: strategies for building a customer-centric organization

    Published 2019
    Other Authors: “…Moorman, Christine…”
    Read online (BSB)

    Library Card of Bavarian State Library (BSB) necessary.

    Read online (LMU)

    Available at the library of LMU.

    Read online (HM)

    Available at the library of Hochschule Munich University of Applied Sciences (HM).

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  7. 7
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    Handbook on customer centricity: strategies for building a customer-centric organization

    Published 2019
    Other Authors: “…Moorman, Christine…”
    Order via interlibrary loan
    Book


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