Search Results - Lutz, Richard J.
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1Contemporary perspectives in consumer researchPublished 1981Other Authors: “…Lutz, Richard J.…”
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2Perspectives on Methodology in Consumer ResearchPublished 1986Other Authors: “…Lutz, Richard J.…”
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3Legends in marketing: Jagdish N. ShethVolume 1 - Consumer behavior : conceptual foundationsby Sheth, Jagdish N. 1938-Published 2010Other Authors: “…Lutz, Richard J.…”
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4Attitude, identity, and influencePublished 2016Other Authors: “…Lutz, Richard J.…”
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