Search Results - Kaufmann, Hans Rüdiger 1958-

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  1. 1
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    Encouraging participative consumerism through evolutionary digital marketing: emerging research and opportunity
    by Kaufmann, Hans Rüdiger 1958-, Manarioti, Agapi 1979-

    Published 2017
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  2. 2
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    Handbook of research on managing and influencing consumer behavior
    by Kaufmann, Hans Rüdiger 1958-

    Published 2015
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  3. 3
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    Socio-economic perspectives on consumer engagement and buying behavior

    Published 2017
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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  4. 4
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    Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-Creation

    Published 2016
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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    Available at the library of Hochschule Munich University of Applied Sciences (HM).

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  5. 5
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    Handbook of research on managing and influencing consumer behavior

    Published 2015
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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  6. 6
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    Handbook of research on consumerism in business and marketing: concepts and practices

    Published 2014
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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  7. 7
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    Exploring the power of electronic word-of-mouth in the services industry

    Published 2020
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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  8. 8
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    Exploring the power of electronic word-of-mouth in the services industry

    Published 2020
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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  9. 9
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    Entrepreneurial challenges in the 21st century: creating stakeholder value co-creation

    Published 2016
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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  10. 10
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    Handbook of research on contemporary consumerism

    Published 2020
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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  11. 11
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    Handbook of research on contemporary consumerism

    Published 2020
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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  12. 12
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    Customer-centric marketing strategies: tools for building organizational performance

    Published 2013
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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  13. 13
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    The Palgrave handbook of consumerism issues in the apparel industry

    Published 2024
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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  14. 14
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    Consumption culture in Europe: insight into the beverage industry

    Published 2013
    Other Authors: “…Kaufmann, Hans Rüdiger 1958-…”
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