Suchergebnisse - Hassek-Eder, Elisabeth

Dimensions and effects of perceived fit in cause related marketing: theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance

von Hassek-Eder, Elisabeth

Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing

von Hassek-Eder, Elisabeth