Suchergebnisse - Greyser, Stephen A.

Marketing research and knowledge development: An assessment for marketing management

Advertising's standards and content: Executives' perspective

Cases in marketing management

Consumer research inputs to public policy and legal decisions: Workshop, report - summary version

Cases in advertising and communications management

Advanced cases in marketing management

Managing cooperative advertising: a strategic approach

Cases in advertising and communications management

Granger Furniture Company: Distribution policy

Advertising in America: The consumer view. A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising. In collab. with Donald L. Kanter u.a.

Advertising in America: the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising

Cultural policy and arts administration

Toward scientific marketing: proceedings of the winter conference of the American Marketing Association, December 27 - 28, 1963, Boston

Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing