Search Results - Fréry, Frédéric

Competing with ordinary resources: one classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources

by Fréry, Frédéric, Lecocq, Xavier, Warnier, Vanessa

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Benetton ou l'entreprise virtuelle

by Fréry, Frédéric

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Le management stratégique de l'innovation

by Broustail, Joël, Fréry, Frédéric

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