Search Results - Aaker, David A. 1938-

Managing brand equity: capitalizing on the value of a brand name

by Aaker, David A. 1938-

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Brand relevance: making competitors irrelevant

by Aaker, David A. 1938-

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Marken erfolgreich gestalten: Die 20 wichtigsten Grundsätze der Markenführung

by Aaker, David A. 1938-

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Building strong brands

by Aaker, David A. 1938-

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Building strong brands

by Aaker, David A. 1938-

Strategic market management

by Aaker, David A. 1938-

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Management des Markenwerts

by Aaker, David A. 1938-

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Strategisches Markt-Management: Wettbewerbsvorteile erkennen, Märkte erschließen, Strategien entwickeln

by Aaker, David A. 1938-

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Strategisches Markt-Management: Wettbewerbsvorteile erkennen, Märkte erschliessen, Strategien entwickeln

by Aaker, David A. 1938-

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The future of purpose-driven branding: signature programs that impact & inspire both business and society

by Aaker, David A. 1938-

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Markenrelevanz: erfolgreich Wettbewerber ausschalten

by Aaker, David A. 1938-

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Brand leadership: die Strategie für Siegermarken

by Aaker, David A. 1938-, Joachimsthaler, Erich 1956-

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Essentials of marketing research

by Kumar, V. 1957-, Aaker, David A. 1938-, Day, George S. 1937-

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Developing business strategies

by Aaker, David A. 1938-

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Marketing research

by Aaker, David A. 1938-, Kumar, V. 1957-, Day, George S. 1937-

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Marketing research: Private and public sector decisions

by Aaker, David A. 1938-, Day, George S. 1937-

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Marken erfolgreich gestalten: die 20 wichtigsten Grundsätze der Markenführung

by Aaker, David A. 1938-, Stahl, Florian 1986-, Stöckle, Felix

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Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity

by Aaker, David A. 1938-

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Marketing research

by Aaker, David A. 1938-, Kumar, V. 1957-, Day, George S. 1937-

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Marketing research

by Aaker, David A. 1938-, Kumar, V. 1957-, Day, George S. 1937-

Table of Contents
Order via interlibrary loan